Case Studies > Karagozian & Case
The Client
Five Decades Old Structural Engineering Firm in N. Hollywood, California
The Challenge
In business since 1945, this well established company wanted to expand its marketing
in print and on the internet. design.like.it.matters was asked to develop a comprehensive
marketing plan and to manage its internet marketing program.
The Response
After writing a Strategic Marketing Plan for the company, Creative Strategies designed
print collaterals to facilitate dissemination of its capabilities to clients. Uniquely
designed pocket folders to hold company information and case study sheets replaced
its old three-way fold brochure.
An information-dense and time-critical website was built from the ground up to reveal the extent of company experience and technical expertise to clients. Of particular notice is a fully integrated Video Library showcasing their work, presentations, even television interviews.
A vigorous website promotion followed an intensive Search Engine Optimization Program.
The Result
• Business for the company increased.